The MECHanisms Toolkit summarized in 10 Dos and Don'ts

  • Do know energy users well – why they would and when they could save energy!
  • Don't underestimate the influence of context – local circumstances create particular possibilities and constraints for energy savings!
  • Do work together with stakeholders (in addition to your target group) to create a stimulating atmosphere for savings!
  • Don't forget to test your ideas with your target group before you start your project on a large scale!
  • Do involve your target group by connecting with their needs, ideas, language, communication channels and social networks!
  • Don't overlook the power of social networks – make sure there is social support and pressure for savings!
  • Do support learning – interact with your target group, learn from them and help them gain good experiences from energy saving!
  • Don't carve your plans in stone – instead be flexible and adapt your project to new knowledge gained in the course of your project!
  • Do look at the future and stimulate lasting changes by creating circumstances that support change after your project ends!
  • Don't be afraid to discuss your project with colleagues or even people outside your organization!