Why you need to motivate your target group through feedback- GreenDependent's experience

The newsletter is a good way to keep in touch and an extra source of information and learning. People talk about the items we write, follow-up on them, and comment on it in the club.- Edina Vadovics, GreenDepedent  

This is an excerpt from the pilot project story Climate club Godollo - GreenDependent working with the Make Energy Change Happen Toolkit. This piece discusses one of the ways that GreenDependent used to provide feedback to their target group.

certificate.pngOnce a month GreenDependent produced a newsletter that contained information and feedback for participants of Climate Club. The information in the newsletter focused on climate change and energy news in Hungary and abroad, as well as local environmental events, products and services. The feedback part of the newsletter featured club achievements and news, and the success stories of participants. In the newsletter, readers were also introduced to the idea of calculating the carbon footprint of an event. For example, the carbon footprint of the climate club events were calculated (in cooperation with Energy Club, a Hungarian non-profit organization), and the results published in the newsletter every month. The newsletter proved to be an effective communication tool and as it generated a lot of interest, it was also made available for wider public through Greendependent’s website.
 
“There is also a lot of interest in receiving and reading the newsletter by people who cannot come to the club, so we now have a more “public” version sent to a larger mailing list as well as downloadable from our website”, confirms Orsolya from GreenDeependent.