Attract citizens to sign up to a Climate Change Pledge with information and marketing to encourage less carbon-intensive lifestyles
The Manchester is my Planet Pledge Campaign is an attitude and behaviour change programme that forms part of the wider Manchester is my Planet Climate Change Programme which has operated across the city-region of Greater Manchester since 2005. This programme evolved from the Manchester: Green Energy Revolution (M:GER) feasibility study which took place took place over 2004-2005. The Pledge Campaign can be seen as having three distinct phases:
1) Initial Pledge Campaign. This phase saw the development of campaign design, branding and guidelines.
2) Development of Pledge Campaign. In late 2005, Green Energy Revolution initiative was formalized as the Manchester is my Planet Programme. Pledge numbers increased from 10,000 to around 18,000 during this period.
3) Move towards viral communications. Pledge numbers during this phase have increased to around 20,300.