Manufacturers / retailers

iStock_000013480730XSmall.jpgManufacturers and retailers of household appliances, heating or insulation systems play a central role in the market as they offer those products necessary to lower energy consumption. Furthermore manufacturers and retailers play an important role in shaping purchasing decisions.
Quality: 
3.5
Importance: 
5
State-wide campaign to create awareness of standby energy among consumers and retailers
Country: 
Germany
Target Group: 
Manufacturers / retailers
Households / consumers
City/Region: 
State of Schleswig-Holstein
Ημερομηνία: 
2000 - 2002
In 2000 a campaign to address stand-by consumption of household appliances that make a up a significant share of household electricity consumption was started. The campaign was called Aus.Wirklich aus? (Off. Really off?) and was meant to be a pilot project for a larger, country-wide campaign. The campaign was based on a two-pronged strategy, based on mass media on the one hand and appliance retailers on the other hand. There was a mass media campaign, mainly in newspapers and radio spots, backed up by a cinema spot.
Nation-wide information and rating service for energy efficient products
Country: 
Germany
Target Group: 
Manufacturers / retailers
Households / consumers
The EcoTopTen (ETT) initiative is an innovation and communication system for sustainable products and sustainable consumption started by the Oeko-Institut in Germany. The ETT initiative started its first phase (phase 1) with two interlinked but separate parts – the ETT research and development project on sustainable products, and the ETT consumer information campaign.
Increase CFL penetration by 50% via promotion campaign and quality charter
Country: 
Latvia
Target Group: 
Manufacturers / retailers
Households / consumers
City/Region: 
Jelgava
Ημερομηνία: 
2006 - 2008
 ‘European Efficient Residential Lighting Initiative’ (EnERLIn) was created by Universite Toulouse in France. The University is also one of the programme coordinators. An important objective of the project is to identify all possible reasons of rejecting compact fluorescent lights (CFLs), to develop good answers and then to translate them into clear and understandable statements for the non-specialists. The next step is to develop and validate functional, efficient scenarios for CFL promotion campaigns on European, national and regional levels.
Quality: 
5
Importance: 
4
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