State-wide campaign to create awareness of standby energy among consumers and retailers
Target Group: 
Manufacturers / retailers
Households / consumers
State of Schleswig-Holstein
2000 - 2002
In 2000 a campaign to address stand-by consumption of household appliances that make a up a significant share of household electricity consumption was started. The campaign was called Aus.Wirklich aus? (Off. Really off?) and was meant to be a pilot project for a larger, country-wide campaign. The campaign was based on a two-pronged strategy, based on mass media on the one hand and appliance retailers on the other hand. There was a mass media campaign, mainly in newspapers and radio spots, backed up by a cinema spot.
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