Target group engagement

Creating Lasting Change in Energy Use Patterns through Improved User Involvement

E. Heiskanen, M. Johnson, E. Vadovics

The paper explores the pros and cons of various approaches to learning about end-users. We conclude that methods for engaging end-users should be context-sensitive and allow practitioners to go “beyond method” – and beyond the view of end-users as passive recipients of approved solutions –  to adopt a relational approach to end-users. This means understanding one’s own relation to the end-users and viewing the end-users in a broader dynamic context. Rather than examining and working with isolated end-users, there is a need for tools that address end-users in context. Paper for the conference Joint Actions on Climate Change, Aalborg, June 9-10, 2009.

Promoting Sustainable Behaviour: An Introduction to Community-Based Social Marketing.

D. MacKenzie-Mohr, Journal of Social Issues 56 (3): 543-554.

This article presents a process, community-based social marketing, that attempts to make psychological knowledge relevant and accessible to practitioners. It presents two case studies in which program planners have utilized this approach to deliver their initiatives.

Rating Expert Advice on How to Change Energy Behaviour

J. Backhaus, E. Heiskanen et al.

There is a wide literature on 'tools' and methods to change energy-related behaviour. But how appropriate are these tools for intermediaries promoting energy efficiency and energy conservation on the local level? The CHANGING BEHAVIOUR team has rated 19 of the most widely discussed tools. Our partners have pooled their experience to give their views on "what works where and for whom".