The Rules of the Game: Recommendations to the Climate Change Communications Working Group: Evidence base for the Climate Change Communications Strategy
These principles were created as part of the UK Climate Change Communications Strategy, an evidence/based strategy aiming to change public attitudes towards climate change in the UK. This is a ´short version´of a far longer document of evidence that can be found at defra.gov.uk. http://www.futerra.co.uk/downloads/RulesOfTheGame.pdf
Key points of sustainable consumption: Focusing sustainability communication on aspects which matter AND appeal
M. Bilharz, S. Lorek, K. Smitt; In: Ken, T.G., Tukker, A., Vezzoli, C. Ceschin, F. (eds.): Sustainable Consumption and Production, 2nd Conference of the SCORE network
Our paper intends to give recommendation for the practice of sustainability communication+ recoemmendation to the consumers but foremost to those translators within public authorities and civil society who transfer scientific insights into practical advice for individual decision making. http://www.score-network.org/files//24116_CF2_session_1-2.pdf
YES! 50 Scientifically Proven Ways to be Persuasive
Noah J. Goldstein, Steve J. Martin, Robert B. Caldini
Goldstein, Martin and Caldini meld social psychology, pop culture and field research to demonstrate how the subtle addition, substration or substitution of a word, phrase, symbol or gesture can significantly influence consumer behavior. While written primarily for a marketing audience, this amusing book has equal value and appeal for executives, salespeople - even parents trying to persuade their kids to do homework. http://www.amazon.com/Yes-Scientifically-Proven-Ways-Persuasive/dp/14165...