Step 1: Pinpoint your problem

iStock_000011718394XSmall.jpgWasteful use of energy results from many factors. You need to have a good understanding of a) what causes the problem, because identifying the causes helps to show the issues that you need to deal with in order to solve the problem, and b) what effects the problem is having, because identifying the effects can help to pinpoint why others might help you in solving it (or try to stop you from solving it).

Analysing the problem helps you to clarify:

  • What is the type of behavioral change you are targeting?
  • Is your target group really in control of the targeted behaviour?
  • What are the barriers preventing the behavioral changes?



Key Instructions: 
  1. Specify your problem and find potential solutions with the problem tree (see Tools: Problem Tree).
  2. Assess how likely your target group is to change their behaviour (see Knowledge Quick Bite: How easy is this behaviour to change?).
  3. Consider which kind of behavioral change you are targeting (see Backgrounds: Two different types of behaviour).
  4. Use this information to define the goals of your project and to select your target groups, stakeholders and instruments.