Wasteful use of energy results from many factors. You need to have a good understanding of a) what causes the problem, because identifying the causes helps to show the issues that you need to deal with in order to solve the problem, and b) what effects the problem is having, because identifying the effects can help to pinpoint why others might help you in solving it (or try to stop you from solving it).
Analysing the problem helps you to clarify:
- What is the type of behavioral change you are targeting?
- Is your target group really in control of the targeted behaviour?
- What are the barriers preventing the behavioral changes?