Step 10: Engage your target group

engage_your_target_group.jpgIn addition to the basic instruments (Step 8), there are various ways to get your target group 'on board' and engaged with your project. Finding the right combination of rational, emotional and social elements to support your intervention may be crucial for success. You need different tools depending on whether you are trying to influence routines and habits, which are not usually conscious behaviour choices, or energy efficiency investments, which are more conscious decisions.

The best tools also depend on the resources available for your energy saving project, as well as the particular people and context with which you work. We offer some advice on this in the Tools linked to this step.

Key Instructions: 
  1. Select the appropriate tools for your project:  see Tools for influencing habitual behaviour or Tools for influencing efficiency investments.
  2. Remember to also think about how to engage your target group's social environment: see Tools for engaging the community.
  3. Consider whether the tools fit your particular context.
  4. Apply your tools sensitively and flexibly: be prepared to change your approach if things don't work as planned.
Further Reading: 

Further resources on target group engagement