In addition to the basic instruments (Step 8), there are various ways to get your target group 'on board' and engaged with your project. Finding the right combination of rational, emotional and social elements to support your intervention may be crucial for success. You need different tools depending on whether you are trying to influence routines and habits, which are not usually conscious behaviour choices, or energy efficiency investments, which are more conscious decisions.
The best tools also depend on the resources available for your energy saving project, as well as the particular people and context with which you work. We offer some advice on this in the Tools linked to this step.
Further resources on target group engagement