Having analysed your problem, you should have a clearer idea which people you want to target. Your target groups can be homeowners, tenants, residents, employees, officials, teachers, students, neighbours, colleagues or consumers in a particular area, activity or organization. But you need to know more than that about them. Remember that they most likely:
- think about energy use a lot less than you do
- understand energy use very differently than you do
- have different needs and interests than you do
- include a range of different kinds of people with diverse needs, resources and motivations
You are dependent on your target group for reaching the goals of your project, so understanding their needs, motivation and competencies is essential to succeed.