Your context - or your operating environment - can help or hamper your project.
Context is comprised of the institutions, knowledge, values and technology which influence your project.
- Your internal (organizational) context: How does the project fit your institutional set-up, your capacities, your values and your knowledge-base?
- Your external context: How does the project fit the institutional set-up of your surroundings, the capacities of the end-users, the values in society and in the region, and the existing infrastructure and new technologies on the market?
You can increase your chances of success by identifying opportunities and obstacles in your context and adapting your project or its context to make them fit each other better.
Further resources on how context can influence behaviour change