When thinking about the context, you should also reflect on the timing of your project. This can help you identify potential opportunities and risks that relate to timing. They can relate to what is going on with your target group, their immediate environment or the broader, e.g., national context.
Good timing is not just about luck, but also about skill and determination. See the knowldge quick bite on the right for examples of how you can turn timing to your advantage.
Further resources on context and timing.