Step 5: Identify relevant stakeholders

korjattu_kuva_step4.gifTo approach your target group better and reach your project’s goals, you might need to involve external organizations and people. These may include stakeholders in some of the following roles:

  • stakeholders that can help your project by providing resources and competences (e.g., partners, funding bodies, related projects)
  • stakeholders influencing your target group and their possibilities to save energy (e.g. service providers, municipal authorities)
  • stakeholders who are influenced by your project and may support or oppose it (e.g. family members, neighbours, co-workers)

Key Instructions: 

1. Think about which stakeholders might help your project to save valuable resources, time and effort (See Knowledge Quick Bites: Why are stakeholders important?).

2. Map out your stakeholders (See Tools: Visualize your stakeholders).

3. Assess who should be involved, when and how (See Tools: Strategic assessment of partnerships).

4. Consider the possibilities for permanent networks that will help to sustain the behavioral change after your project is finished (See Backgrounds: Networks promote durable change).