The visualisation and grouping of our stakeholders helped us understand the needs and requirements of each group better. We also discovered how stakeholders could benefit from each other. - Claudia Bruhn, VZ NRW
This is an excerpt from the pilot project story Power Agents – the experiences of Claudia Bruhn from VZ NRW in using the Make Energy Change Happen Toolkit. Here, we describe how Claudia Bruhn and her colleagues identified the relevant stakeholders and what implications it had for the Power Agents project.
Identify relevant stakeholders
The team of the Power Agents project started to systematically assess groups of stakeholders and thereby began to think about what the different groups' need and also what benefits they could bring to the project. They used the Tool “Strategic Assessment of Stakeholders” to think about how to best work with the different actors, as shown in the following table.
“In the beginning, we had some discussions about who our stakeholders actually are. We of course assumed it to be mainly teachers and people appointed to climate issues at schools, but then of course there are also colleagues at the Verbraucherzentrale and the coordinators of the “Mein Haus spart” project, which the Power Agents project is part of”, Claudia Bruhn remembers. “And we discovered that the stakeholder groups might have different requirements to the Power Agent project, but could benefit from each other as well.”
Consequently the Power Agents project was even more strongly linked to the “Mein Haus spart” project, using it’s layout for the training materials and functioning as an effective marketing instrument for the Power Agents project. Being committed to “Mein Haus spart”, the Power Agents team of course has to take part in meetings and report about the development of the project, but then again the Power Agents benefit from attractive training materials, and the colleagues from “Mein Haus spart” act as effective multipliers and supporters of the Power Agents.
Another stakeholder group that were listed in the visualisation are the participants of the workshops – the Power Agents target group. These stakeholders have special needs, which are reflected in the focus of the age range of 10 to 14 for the Power Agents and in the design of the workshops and training materials.
From the start of the project it was decided to build on existing group networks. “We have some experience at VZ NRW with education campaigns and training of groups in different age ranges” explains Claudia Bruhn. “But the practice had shown that the continuity of volunteers in youth organisations is too volatile to get a series of workshops organised. In consequence, we decided to concentrate our work on classes and working groups in schools under the supervision of a teacher.”