You depend on your target group for reaching your aim of saving energy, so you need to find a reason for them to participate. This is easiest by designing your project to meet your target group's needs. We call this a 'bottom-up' approach.
Key Instructions:
- Assess the flexibility of various aspects of your project (see Tools: Assess your project's flexibility).
- Consider what aspects of your project are ‘fixed’ and what can be changed if your target group or stakeholders have different ideas.
- Decide on the balance between 'top-down' and 'bottom-up' elements in your project: where can you adapt your project to your target groups' and stakeholders' needs, and where do you need to stick to your own plans?
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