iStock_000001434245XSmall.jpgYou depend on your target group for reaching your aim of saving energy, so you need to find a reason for them to participate. This is easiest by designing your project to meet your target group's needs. We call this a 'bottom-up' approach.

Key Instructions: 
  1. Assess the flexibility of various aspects of your project (see Tools: Assess your project's flexibility).
  2. Consider what aspects of your project are ‘fixed’ and what can be changed if your target group or stakeholders have different ideas.
  3. Decide on the balance between 'top-down' and 'bottom-up' elements in your project: where can you adapt your project to your target groups' and stakeholders' needs, and where do you need to stick to your own plans?
Further Reading: 

Further resources on models of behaviour change.

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