2.2.5.2.3

Individuals can feel helpless in the face of big problems like climate change, unless everybody contributes to solving them. People do not want to make useless sacrifices, but want to see that their efforts are making a difference.

The key issue here is that your target groups need to know that others are ‘doing their bit’ or ‘pulling their weight’ and that people are working together to solve a common problem.
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