Feedback reinforces change. To keep the process of change going, you need to provide feedback that motivates your target group and stakeholders. Visible achievements will renew and reinforce enthusiasm to continue. Feedback can be about:
Key Instructions:
Decide on which target group needs feedback and on what.
Select the appropriate time for giving feedback (see Step 13 for how to define milestones).
Select the best format and media for your target group.
Decide how frequently this information will be provided; keeping in mind your project's resources and your target group's needs.
Tailor and adapt your message to the needs and interests of your target group.
Remember to avoid information overload: concise and clear messages go a long way.
Make sure your feedback helps people understand why goals have (or have not) been achieved. It is important that your feedback is encouraging and positive.
In addition to the basic instruments (Step 8), there are various ways to get your target group 'on board' and engaged with your project. Finding the right combination of rational, emotional and social elements to support your intervention may be crucial for success.
Having analysed your problem, you should have a clearer idea which people you want to target. Your target groups can be homeowners, tenants, residents, employees, officials, teachers, students, neighbours, colleagues or consumers in a particular area, activity or organization. But you need to know more than that about them. Remember that they most likely:
Improve your understanding about your target group by doing a small-scale, easy-to-do research on them (see Tools: Tools for small-scale research).
Consider how you can integrate the knowledge gained through small-scale research into your project (see Knowledge Quick Bites: What can I learn from small-scale research?).
Use the lessons learned to adapt your project ideas to your target groups' needs, barriers and expectations.
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In addition to the basic instruments (
When you have designed your intervention, it is important to test whether it works before you roll it out on a large scale. This is important because:
Having analysed your problem, you should have a clearer idea which people you want to target. Your target groups can be homeowners, tenants, residents, employees, officials, teachers, students, neighbours, colleagues or consumers in a particular area, activity or organization. But you need to know more than that about them. Remember that they most likely: