Engaging my target group more closely in project development and evaluation

iStock_000001434245XSmall.jpgYou depend on your target group for reaching your aim of saving energy, so you need to find a reason for them to participate. This is easiest by designing your project to meet your target group's needs. We call this a 'bottom-up' approach.

Key Instructions: 
  1. Assess the flexibility of various aspects of your project (see Tools: Assess your project's flexibility).
  2. Consider what aspects of your project are ‘fixed’ and what can be changed if your target group or stakeholders have different ideas.
  3. Decide on the balance between 'top-down' and 'bottom-up' elements in your project: where can you adapt your project to your target groups' and stakeholders' needs, and where do you need to stick to your own plans?
Further Reading: 

Further resources on models of behaviour change.

iStock_000009455024XSmall.jpgAs your project develops, you might want to check its progress with your target group and stakeholders. Getting regular feedback will bring you the following benefits:

Key Instructions: 

1. Decide on the best way to get feedback, including both dedicated feedback sessions and other events where you can get feedback.

2. Select key stakeholders to get the feedback from (Use Tool: Active collection of feedback to help you select key stakeholders).

3. Consider making use of unsolicited feedback (comments that you recieve through personal contacts, checking the local media, forums on your website, or throught hearsay).

4. Structure the feedback you have received (Use Tool: Active collection of feedback).

5. Decide on what should be changed in your project in the light of the received feedback.

picture_evaluate_and_improve.jpgTypically evaluations are conducted at the end of a project. However, to gain the most from the process of evaluation, and more importantly to make changes that keep your project on course, it is useful to plan a number of regular periodic evaluations. They will help you see what is working and what is not, and help you improve your project while it is ongoing.

Key Instructions: 

1. Make sure you have established milestones for periodic evaluations (See Knowledge Quick Bite: Why do you need milestones?).

2. Start by revisiting you success indicators and criteria that you have developed at the begining of the project (See Step 6: Define goals and manage external demands for more info).

3. Reflect on what success criteria have been met and what is still to be achieved (Use the Tool: Reflective table for evaluating and improving to organize your evaluation).

4. Decide on what should be improved or changed in your project to achieve the goals and meet the rest of your success criteria. 

Further Reading: 

Further resources on project evaluation

iStock_000004504871XSmall.jpgWhen you have designed your intervention, it is important to test whether it works before you roll it out on a large scale. This is important because:

Key Instructions: 
  1. Prepare material for presentation of your ideas and plans.
  2. Test your ideas and plans and make notes of the comments and ideas you get (see Tools: Testing your project plans).
  3. Revise your ideas and plans according to the feedback you received.
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