I just started a new project: Understanding Phase

iStock_000000165549XSmall.jpgWhen thinking about the context, you should also reflect on the timing of your project. This can help you identify potential opportunities and risks that relate to timing. They can relate to what is going on with your target group, their immediate environment or the broader, e.g., national context.

Key Instructions: 
  1. Organise a brainstorming session with your colleagues and assess the main advantages and risks related to the timing of your project (see Tools:How to do a brainstorming session about timing).
  2. Improve your timing (where feasible) by:
    - partnering with ongoing projects and campaigns
    - taking advantage of existing policies, local initiatives and social movements
    - building on favourable socio-economic trends and windows of opportunity 
  3. If the context is not very inviting, you might also want to:
    - reconsider the project's aims, target groups or location
    - adjust the timing of your project (e.g. postpone the start date)
  4. Keep track of how the key timing issues that you identified develop throughout your project.
Further Reading: 

Further resources on context and timing.

korjattu_kuva_step4.gifTo approach your tar

Key Instructions: 

1. Think about which stakeholders might help your project to save valuable resources, time and effort (See Knowledge Quick Bites: Why are stakeholders important?).

2. Map out your stakeholders (See Tools: Visualize your stakeholders).

3. Assess who should be involved, when and how (See Tools: Strategic assessment of partnerships).

4. Consider the possibilities for permanent networks that will help to sustain the behavioral change after your project is finished (See Backgrounds: Networks promote durable change).

context.jpgYour context - or your operating environment - can help or hamper your project.

Context is comprised of the institutions, knowledge, values and technology which influence your project. 

Key Instructions: 

1. Identify key features of your own project's context.

2. Assess which ones are opportunities or obstacles for your project (Tools: Opportunities and Obstacles in your context).

3. Use the information you gained to fine-tune your project plans:

  • does your project fit its context?
  • can you improve your project to make it fit better?
  • can you shape your context so that it becomes more supportive of your project?

3. Save the information you gained and use it to select and adapt your instruments (see Step 7).

4. Keep track of core context issues throughout your project in case they change.

Further Reading: 

iStock_000001680387XSmall.jpgHaving analysed your problem, you should have a clearer idea which people you want to target. Your target groups can be homeowners, tenants, residents, employees, officials, teachers, students, neighbours, colleagues or consumers in a particular area, activity or organization. But you need to know more than that about them. Remember that they most likely:

Key Instructions: 
  1. Check how familiar you are with your target group (see Tools: What do you know about your target group?).
  2. Improve your understanding about your target group by doing a small-scale, easy-to-do research on them (see Tools: Tools for small-scale research).
  3. Consider how you can integrate the knowledge gained through small-scale research into your project (see Knowledge Quick Bites: What can I learn from small-scale research?).
  4. Use the lessons learned to adapt your project ideas to your target groups' needs, barriers and expectations.

iStock_000011718394XSmall.jpgWasteful use of energy results from many factors. You need to have a good understanding of a) what causes the problem, because identifying the causes helps to show the issues that you need to deal with in order to solve the problem, and b) what effects the problem is having, because identifying the effects can help to pinpoint why others might help you in solving it (or try to stop you from solving it).

Key Instructions: 
  1. Specify your problem and find potential solutions with the problem tree (see Tools: Problem Tree).
  2. Assess how likely your target group is to change their behaviour (see Knowledge Quick Bite: How easy is this behaviour to change?).
  3. Consider which kind of behavioral change you are targeting (see Backgrounds: Two different types of behaviour).
  4. Use this information to define the goals of your project and to select your target groups, stakeholders and instruments.
Syndicate content