The success of your project often depends on how well you have outlined your goals and desired outcomes. In order to track how close or far to reaching the goals and producing the outcomes you are, you need to set indicators that will be your "signposts' along the way.
You depend on your target group for reaching your aim of saving energy, so you need to find a reason for them to participate. This is easiest by designing your project to meet your target group's needs. We call this a 'bottom-up' approach.
Consider what aspects of your project are ‘fixed’ and what can be changed if your target group or stakeholders have different ideas.
Decide on the balance between 'top-down' and 'bottom-up' elements in your project: where can you adapt your project to your target groups' and stakeholders' needs, and where do you need to stick to your own plans?
Feedback reinforces change. To keep the process of change going, you need to provide feedback that motivates your target group and stakeholders. Visible achievements will renew and reinforce enthusiasm to continue. Feedback can be about:
Decide on which target group needs feedback and on what.
Select the appropriate time for giving feedback (see Step 13 for how to define milestones).
Select the best format and media for your target group.
Decide how frequently this information will be provided; keeping in mind your project's resources and your target group's needs.
Tailor and adapt your message to the needs and interests of your target group.
Remember to avoid information overload: concise and clear messages go a long way.
Make sure your feedback helps people understand why goals have (or have not) been achieved. It is important that your feedback is encouraging and positive.
In addition to the basic instruments (Step 8), there are various ways to get your target group 'on board' and engaged with your project. Finding the right combination of rational, emotional and social elements to support your intervention may be crucial for success.
Typical instruments for promoting energy saving include financial support and services, information and education campaigns, metering and feedback, energy audits, energy advice and voluntary commitments and programmes.
If you know what problem you are trying to address (see Step 1: Pinpoint your Problem), it is easier to select the right instruments to solve it.
3. If necessary, read more about each instrument (see Backgrounds: Instruments to promote energy savings). They also give more detailed advice on success factors and how to adapt your instruments to context.
Further resources on adapting various instruments: