iStock_000000165549XSmall.jpgWhen thinking about the context, you should also reflect on the timing of your project. This can help you identify potential opportunities and risks that relate to timing. They can relate to what is going on with your target group, their immediate environment or the broader, e.g., national context.

Key Instructions: 
  1. Organise a brainstorming session with your colleagues and assess the main advantages and risks related to the timing of your project (see Tools:How to do a brainstorming session about timing).
  2. Improve your timing (where feasible) by:
    - partnering with ongoing projects and campaigns
    - taking advantage of existing policies, local initiatives and social movements
    - building on favourable socio-economic trends and windows of opportunity 
  3. If the context is not very inviting, you might also want to:
    - reconsider the project's aims, target groups or location
    - adjust the timing of your project (e.g. postpone the start date)
  4. Keep track of how the key timing issues that you identified develop throughout your project.
Further Reading: 

Further resources on context and timing.

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