How to make a small survey study?
Using a survey study – even a small one – can give you knowledge about the thoughts, opinions and habits of a larger group of people that you could attain using other methods (interviews, observations, etc.). Survey studies enable you to gather information in a consistent manner, because all the respondents answer the same questions.
- Surveys are more suited to situations where you have a pretty good understanding of the situations and environments that you’re working in. That helps you to formulate the right questions and also the possible answering options.
- If you’re entering a field that is relatively new to you, you might do better with interviews, focus groups or field observations, because then you can ask the respondents to specify their answers.