What do you know about your target group?
This tool helps you assess your familiarity with your target group. It helps you see how well you know:
- what are their interests and what benefits they value?
- what they know about energy issues?
- what economic, social, physical and information barriers exist to the change you want to accomplish?
- who they interact with, who they trust?
- what they are already doing to save energy?
- what they expect from you and your project?
- what they think and expect about the changes you want to accomplish?
- what their needs, priorities and concerns are and how they relate to your project?
- what factors in their environment influence their energy-related behaviour?
The tool gives you advice on how to proceed in learning more about your target group.