Make sure everyone 'does their bit'
Individuals can feel helpless in the face of big problems like climate change, unless everybody contributes to solving them. People do not want to make useless sacrifices, but want to see that their efforts are making a difference.
- when you can convince quite large numbers of people to join up (people want to feel connected to your message and the change you are advocating)
- when you can ensure that people will follow up on commitments
- when you have evidence to show of common achievements (your programme is well underway and has provided some success)
- when you programme is fairly large-scale and long-term. Commitments may not change behaviour in short-term projects, but they may be helpful in raising awareness and making public concern visible.
- if you can’t get sufficient numbers of people to join
- if the change you propose is too difficult to achieve (too costly, too drastic)
- if commitments are ‘just words’ and there is no real action
- if no follow-up can be ensured
Template / Checklist: