Individuals may find it difficult to change if their environment does not support the change. Durable change requires a larger change in the social and technical organisation of everyday life. Small projects cannot change their end-users' entire environment, but they can engage the relevant stakeholders and ‘gatekeepers', such as service providers, facility managers or retailers.
- your target group is dependent on other stakeholders
- there is common agreement among the stakeholders on the importance of the issue
- there is a really a win-win situation to achieve: for example, when there are clear financial benefits for all, and when there are no powerful opposing interests
► Engaging stakeholders may require compromise – you need to stay alert and make sure you don’t have to compromise too much
►You need to find and engage stakeholders that are trusted by your target group
► Negotiating with stakeholders requires time and resources
Template / Checklist: