How to motivate with feedback
Feedback can be a powerful tool to motivate and reinvigorate your target group, yet the effectiveness of feedback initiatives are directly related to the delivery methods employed. This is based on the fact that certain target groups respond differently to different feedback approaches and thus it is important to determine the right approach or your message may be lost on your target group.
This tool will help you plan how to motivate your target group and stakeholders with feedback. It helps you organise your feedback by identifying:
- key recipients
- key messages
- formats and media
- frequency of delivering feedback
What do you need to look out for:
The main pitfalls concerning feedback arise when the feedback format does not match the needs and expectations of the group you are communicating with. When this occurs your message, regardless of how positive or encouraging it may be, will not have the desired impact. Thus matching your format with the expectation of the group is key. During the implementation of your project try to get an idea of your target group's expectations on feedback so you can hit the mark.