How to motivate with feedback

PC210122-2.JPGFeedback can be a powerful tool to motivate and reinvigorate your target group, yet the effectiveness of feedback initiatives are directly related to the delivery methods employed. This is based on the fact that certain target groups respond differently to different feedback approaches and thus it is important to determine the right approach or your message may be lost on your target group.
This tool will help you plan how to motivate your target group and stakeholders with feedback. It helps you organise your feedback by identifying:
  • key recipients
  • key messages
  • formats and media
  • frequency of delivering feedback
What you need to do: 
  1. Download the template ‘Checklist for planning how to motivate with feedback’
  2. Begin by determining who needs feedback.
  3. Next determine what feedback they need: an achievement, an update or status report, or data on your target group's energy consumption and savings.
  4. Determine the best communication format available within the limitations of your project’s resources. For an older group technological media such as email or text messages may not be as effective as a phone call, but individual phone calls might consume too much time, thus print media might be the way to go.
  5. Determine the frequency you will provide this feedback depending on your project's available resources. But research has shown that regular feedback is strong motivation to continue with projects.
What do you need to look out for: 
The main pitfalls concerning feedback arise when the feedback format does not match the needs and expectations of the group you are communicating with.  When this occurs your message, regardless of how positive or encouraging it may be, will not have the desired impact. Thus matching your format with the expectation of the group is key. During the implementation of your project try to get an idea of your target group's expectations on feedback so you can hit the mark.