Trust and confidence for efficiency investments
The larger the investment, the more people want to make sure they are making the right choice. There are often rumours around that berate energy efficient products. When people feel uncertain, they are more likely to follow the lead of others, especially people similar to themselves.
- if your organization and your partners are perceived of as trustworthy
- there are good real-life examples available and they are willing to share their experiences
► You may find it difficult to build up trust unless you know whom or what your target group is likely to trust as a source of information and assurance.
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