Create awareness of habits
It is usually hard to break old habits or adopt new ones. Most people need to be made aware that they can influence their energy consumption significantly through changes in energy usage habits.
- When the issues you are dealing with are fairly simple and easy for your target group to understand.
- When you have good evidence for your case and the need for change is widely accepted.
- When you are quite familiar with your target group, their awareness level, and the causes of the behaviour you are trying to change.
You need to be careful and quite sensitive!
► People may find it insulting if an outsider tells them that they are “doing it wrong”.
► Don’t present ‘problems’ unless there is a solution available!
► When you ‘shock’ people by telling them how much energy they use, you need to follow up with workable solutions.
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